I braved the crazy crowds to attend the Minneapolis Home & Garden Show on March 5. I talked with a variety of vendors on a wide array of products. I had some great conversations, others not so great. I thought I would share a few tips from a customer's point of view.
I'm guessing that vendors spend A LOT of money to have a space at the Home & Garden Show. I would think for that kind of money, they would want to get some business. So act like you want my business:
* Have some brochures handy. I realize that printing can be expensive, but even a simple flyer would give me some information. I don't want to stand there and hear your spiel; I want to take information with me so I have some to refer to later.
* Give me some specifics. I could work at a solar energy booth and say, "Solar energy is better for the environment and more efficient." Duh! But how does it work? What do I need to do to my house to make it work? How much will it cost? What will be my savings? At least put someone in your booth who knows something.
* But don't give me too much information. Spare me the scientific, technical mumbo jumbo. I have no idea what you're talking about. Plain English, please.
Just my opinion :)
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